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Natural Awakenings Milwaukee Magazine

The Dare Fair Celebrates 15 Years of Excellence

Apr 01, 2024 12:00AM ● By Natural Awakenings Milwaukee
The Dare to be Aware Fair is an annual holistic wellness event that is dedicated to inspiring the community and enhancing well-being, joy and vitality. May, 11, 2024, will mark the 15th anniversary of the event, celebrated at the Brookfield Conference Center just west of Milwaukee. The highly anticipated expo has evolved into the Midwest’s largest alternative wellness fair.

The Dare Fair, as it is commonly called, is an opportunity to explore complementary healing methods in a vibrant community setting that fosters growth, vitality and well-being. It was founded by two Milwaukee natives, and the beloved event has since overcome venue changes and challenges related to the COVID-19 pandemic. Today, the Dare Fair continues to serve the greater Milwaukee community with quality services and products in the holistic health, wellness and personal growth realms.

The 2024 theme is titled “Binge on Wellness” and invites all attendees to embrace the world of holistic well-being. The Dare Fair features over 100 exhibitors and 13 wellness workshops, performances and demonstrations, allowing attendees to delve deeper into their wellness journey in a supportive community and connect with practitioners who can help them on their path.

Participants are able to explore healing methods such as acupuncture, chiropractic, sound healing, reiki and energy healing, crystals and herbs, organic products, animal communication, psychic readings and more.

The Dare Fair is committed to serving the veteran community as well. It provides a safe and welcoming space for veterans seeking assistance with health challenges or PTSD to explore different treatment options such as acupuncture and chiropractic care.

In the fair’s commitment to creating a supportive community, the fair also hosts free “Dare to Connect” workshops and meetup groups to foster continued connection all year long. These digital events allow newcomers and returning guests alike to learn more about various healing methods and continue their wellness journey.

Those who are seeking like-minded individuals and practitioners, a wealth of healing options and an unforgettable experience are encouraged to mark their calendars for May 11.

Tickets are $15, available for pre-purchase online or cash only at the door. Children 16 and under are free. Location: Brookfield Conference Center, 325 S. Moorland Rd., Brookfield, WI. For more info and to check booth availability, visit