The Dare to be Aware Fair is an annual holistic wellness event dedicated to inspiring the community while enhancing well-being, joy and vitality. June 13 will mark the 20th anniversary of the event and the 17th in-person fair, held at the Brookfield Conference Center just west of Milwaukee. This highly anticipated expo has grown into one of the Midwest’s largest alternative wellness fairs.

Commonly known as the Dare Fair, the event offers an opportunity to explore complementary healing methods within a vibrant, supportive community. Founded by two Milwaukee natives, the fair continues to serve the greater Milwaukee area with quality services and products across the holistic health, wellness and personal growth spaces.

The Dare Fair features more than 100 exhibitors along with a variety of workshops, demonstrations and performances, giving attendees the chance to deepen their wellness journey. The 2026 event invites guests to expand their awareness and immerse themselves in a world of holistic well-being while connecting with practitioners who can support them along their path.

Participants can explore a wide range of healing modalities, including acupuncture, chiropractic care, sound healing, Reiki and energy work, as well as crystals, herbs, organic products, animal communication and psychic readings and much more.

The Dare Fair also maintains a strong commitment to supporting the veteran community, offering a welcoming environment for those navigating health challenges or PTSD to discover alternative care options such as acupuncture and chiropractic services. 

Those seeking a community of like-minded individuals and practitioners, a diverse range of healing opportunities and an engaging, uplifting experience are encouraged to mark their calendars for June 13. Advance tickets are now available for $10 on the fair website.

For more information and booth availability, visit DareToBeAwareFair.com.

Tickets on the day of the fair are $15 cash only at the door. Children 16 and under and Veterans are free. Location: Brookfield Conference Center, 325 S. Moorland Rd., Brookfield, Wisconsin.