Skip to main content

Natural Awakenings Milwaukee Magazine

Eco Evie Apparel: Fashion for Conservation

Jun 01, 2024 12:00AM ● By Natural Awakenings Milwaukee

Kelly and Evie Mutsch

Article photos credit Allison Calteux

Eco Evie Apparel, a Milwaukee-based clothing brand owned by mother-daughter duo Kelly and
Evie Mutsch, is making creative waves in conservation. The innovative brand crafts clothing and accessories from 100% recycled water bottles, with each piece featuring original artwork inspired by endangered species. Thirteen-year-old Evie, who has autism, selects the animals, and her mother Kelly transforms these choices into beautiful hand-painted and digital designs.

A portion of every sale is donated to animal conservation programs that are closely tied to the featured species on the garments. To date, Eco Evie has recycled over 35,000 water bottles and donated nearly $3,000 to various conservation efforts. The brand regularly updates its collection with a new animal-inspired design every other month.

Eco Evie Apparel will be showcasing at several upcoming events in greater Milwaukee and southeastern Wisconsin, including Art on the Island in Fond du Lac on June 2, Boerner Botanical Gardens on June 9 and Cedarburg Strawberry Fest from June 22 and 23. Admission to all events is free. Eco Evie Apparel not only dresses its customers, but also educates and inspires stewardship of the planet.

For more information and to support their cause, call 414-368-9221, email [email protected] or visit or follow them on ‚Ä®social media. For more information, contact Kelly Mutsch at 414-368-9221 or email [email protected].