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Natural Awakenings Milwaukee

Standard Process: Leading in Whole Food Supplements Since 1929

Standard Process has been a family-owned leader in whole food nutritional supplements since 1929. President and CEO Charlie DuBois started his career at Standard Process in 1983. He was elected president by the board of directors in 1995. In 1996, the DuBois family became the third generation to own Standard Process, with DuBois carrying on the legacy of his great uncle, Dr. Royal Lee. He is honored to lead a company that is committed to carrying out Lee’s whole food philosophy so that health care professionals and their patients will continue to receive the best in whole food nutrition. Although they have been in business for more than 90 years, Standard Process continues to pursue the vision of the founder, Lee, who recognized nutritional deficiencies caused by processed foods and industrial food production. Standard Process is based in Palmyra and is proud to call Wisconsin home.

What benefits do you bring to your customers?
Quality is at the heart of all that we do. Our methods—everything from juice extraction to packaging—exceed industry standards so that our products maintain their vital nutrients and convey their intended benefits. In addition, our scientists run as many as 2,000 tests every week so that we can be sure that what is on the label reflects what is in the bottle.

Why are your products important for improving nutritional health?

We recognize that the relationship between food and health is more important than ever due to the lack of nutrients found in the standard American diet. We also realize that nutritional supplementation works best when provided with professional guidance. We partner with qualified health care practitioners who believe in a systematic approach to health care and help patients continue on the path to optimal health.

What sets you apart from other supplements?

Our competition—like the majority of American nutrition—utilizes ingredients that travel hundreds or thousands of miles before they reach their destination. The great majority of the raw ingredients we use to make our products are grown right here in Wisconsin on our certified organic farm, which is located about a mile away from our headquarters. We take advantage of the Kettle Moraine’s rich farmland, and have never wavered on our organic and regenerative farming practices: no pesticides, no herbicides and no genetically modified organisms (GMOs). We cultivate ingredients from seed to soil to supplement so that they’re presented in their ideal form.

Tell us more about your partnerships with providers.

We go to great lengths to fulfill our mission with a product line that contains more than 300 nutritional supplements—all of which have the potential to change lives. In addition, our practitioner partnerships help ensure the best outcomes for patients, which is something we find very special.

What is next for Standard Process?

Standard Process has been changing lives for more than 90 years, and we’re just getting started. Our belief in the power of nutrition continues to grow stronger, and our commitment to patients and holistic health care gets deeper every day. We have a proven history behind us and a vibrant future in front of us. We’ve got a number of exciting initiatives and products planned for 2021; the best way to keep up with them all is by following us on social media or visiting our newly redesigned website, StandardProcess.com.